![]() ![]() The first step, and the one most important for designers, is attention – grabbing the attention of passers-by and encouraging them to look. The four-step formula – attention, interest, desire, and action – has been used as the basis of thousands of successful movie advertising campaigns. ![]() ![]() If there's one simple sales formula that everyone in a performance-based position should know, it's AIDA. These aren't just commercial successes either – everything from smaller cult movies to huge blockbusters benefits from these 7 simple movie poster design elements. We've looked at some of the most effective film marketing materials out there – the promo posters that have been used on modern releases and older movies – and established some key elements that have contributed to their success. With so much riding on a film's success, marketing one is a massive opportunity for creative designers. Big movies are a huge business, as the recent success of films such as Avatar and The Dark Knight suggests.īillion-dollar revenue figures aren't all that uncommon today in cinema, placing many major movies alongside companies such as Facebook when it comes to revenue. ![]()
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